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Creative specifications
- Ad types
- Formats and placements
- Definitions and restrictions
- Additional requirements
- MedTrackAlert sales contacts
Each web page and newsletter will have up to two (2) ad units. MedTrackAlert may be able to accommodate some special requests; please ask your MedTrackAlert sales contact. Ad types
- 160x600 (tall)
- 728x90 (wide)
- 300x250 (wide)
- 120x600 (tall)
Formats and placements
Site
| Home page | Condition center | Run of site | Interstitial | |
| JPG/GIF/PNG Image | Yes | Yes | Yes | Yes |
| 160x600 | Yes | Yes | Yes | Yes |
| 300x250 | No | No | Yes | Yes |
| 728x90 | Yes | Yes | Yes | Yes |
| 700x500 | No | No | No | Yes |
| Other image sizes | Yes | Yes | Yes | Yes |
| Text | Yes | Yes | Yes | Yes |
| Flash | Yes | Yes | Yes | No |
| Rich media | Yes | Yes | Yes | No |
| IFrames | Yes | Yes | Yes | No |
| Expandables | User-initiated | User-initiated | User-initiated | No |
| Audio | User-initiated | User-initiated | User-initiated | User-initiated |
| Javascript | * | * | * | No |
| Detached | * | * | * | No |
| Pop over/under | No | No | No | No |
*for Microsites, Javascript or detached site ads please contact sales
Newsletters
| Weekly | Special Report | Dedicated Email | |
| JPG/GIF/PNG Image | Yes | Yes | Yes |
| 160x600 | No | Yes | Yes |
| 300x250 | Yes | Yes | Yes |
| 728x90 | Yes | Yes | Yes |
| 700x500 | No | No | No |
| Other image sizes | No | No | Yes |
| Text | Yes | Yes | Yes |
| Flash | No | No | No |
| Rich media | No | No | No |
| IFrames | No | No | No |
| Expandables | No | No | No |
| Audio | No | No | No |
| Javascript | No | No | No |
| Detached | No | No | No |
| Pop over/under | No | No | No |
Definitions and restrictions
Skyscraper |
|
| Dimensions | 160x600 |
| File size | 40k or less |
| Audio | Not accepted |
| Video | Not accepted |
| Accepted file types | GIF, animated GIF, JPG, IFrame, Flash |
| Looping | Yes, no limit |
| 3rd party ad serving | Standard images may be served via an approved Third Party Ad Server. |
| Alt text | 30 characters max. |
| Additional Details | N/a |
Leader board |
|
| Dimensions | 728x90 |
| File size | 40k or less |
| Audio | Not accepted |
| Video | Not accepted |
| Accepted file types | GIF, animated GIF, JPG, IFrame, Flash |
| Looping | Yes, no limit |
| 3rd party ad serving | Standard images may be served via an approved Third Party Ad Server. |
| Alt text | 30 characters max. |
| Additional Details | N/a |
Rectangle |
|
| Dimensions | 300x250 |
| File size | 40k or less |
| Audio | Not accepted |
| Video | Not accepted |
| Accepted file types | GIF, animated GIF, JPG, IFrame, Flash |
| Looping | Yes, no limit |
| 3rd party ad serving | Standard images may be served via an approved Third Party Ad Server. |
| Alt text | 30 characters max. |
| Additional Details | N/a |
Skyscraper |
|
| Dimensions | 120x600 |
| File size | 40k or less |
| Audio | Not accepted |
| Video | Not accepted |
| Accepted file types | GIF, animated GIF, JPG, IFrame, Flash |
| Looping | Yes, no limit |
| 3rd party ad serving | Standard images may be served via an approved Third Party Ad Server. |
| Alt text | 30 characters max. |
| Additional Details | N/a |
Additional requirements
Rich Media Formats
- Initial File Size- 30k
- Polite File Size - initial + polite = 100k max
- Max # Panels - 4
- Panel File Size - 70k max
- Audio Initiation - by user click only
- Video Initiation - host or by user initiation
- Video Length - 30 Secs.
- Animation Length - 15 Secs.
Dart
If using Dart to track campaign, Medtrackalert.com will require the following to properly run and track the campaigns.
- Log in and password for Dart access
- Test run to confirm that campaign is tracking and reporting properly and as planned
Medtrackalert.com Lead Time
MedTrackalert.com asks for the following amount of time to implement and launch any campaign.
- 3 business days for standard ad units
- 5 business days for rich media
- 5 business days for dedicated emails
- 7 business days for web site Microsites
Special note for clients using third-party ad servers (e.g. DFA and Atlas)
MedTrackAlert delivers ads through Accipiter/Atlas. This means that MedTrackAlert cannot accept paired tags if the pair must meet specific source and string rules in order to be counted correctly. Instead, your team should generate "click command" tags. This will ensure that your campaign receives the most accurate tracking, both through your third-party provider and MTA.
Content
MedTrackAlert will not revise creative under any circumstance.
MedTrackAlert cannot accept material that is offensive to any group based on ethnicity, religion, disability, condition, or other criteria. Although MedTrackAlert strives to help clients meet their campaign goals, MedTrackAlert is not responsible for the compliance of any advertising material with international, federal, state, or local regulations.
Sales contacts
Josh Konetzni
Director of Sales
MedTrackAlert
646-452-3456
Director of Sales
MedTrackAlert
646-452-3456
Earth Bennett
Account Executive
MedTrackAlert
646-225-4042
Account Executive
MedTrackAlert
646-225-4042
Trafficking contact
Michael Ciccarelli
Advertising and Sales Operations Coordinator
MedTrackAlert
Advertising and Sales Operations Coordinator
MedTrackAlert
Copyright © 2008 MedTrackAlert LLC. All rights reserved. Proprietary and confidential. Do not distribute without explicit written permission.
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